Entrepreneurship Training in Arkansas

by Herb on June 18, 2013

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Operation JumpStart Program in Batesville a Huge Success

Operation Jump Start Training in Batesville, AR

Whew! I finally will get my Thursday evenings back!  For 12 weeks we worked with the Batesville Area Chamber of Commerce, Independence County Economic Development, Inc., and 48 area small businesses or start-ups in our Operation JumpStart training in Batesville, AR.  Our small businesses and entrepreneurs spent 3 hours each Thursday night learning how to grow their existing business or the process to start a new business on the right foot.  I love my job!  Working with our attendees, our sponsoring partners and a great group of professionals who donated their time to share their knowledge in particular areas of expertise made the time fly by.  Learn more about our Operation JumpStart program and how you can get involved.

ASU Small Business and Technology Development Centerby Herb Lawrence, helping small businesses grow from the Delta to the Ozarks.

On Tuesday, June 11th, 30 area entrepreneurs, speakers and sponsors came together at Josie’s Lockhouse Restaurant to celebrate completion of a 6 week program through Operation JumpStart that taught participants how to launch a new venture in Independence County.  24 area entrepreneurs met for 6 Thursday evenings at the University Of Arkansas Community College in Batesville to learn how to create effective business plans and tools to help them launch new ventures in the county.  Using curriculum provided through the Ewing Marion Kauffman Foundation’s award winning program “Operation JumpStart: First Steps” and a unique blend of classroom training, expert speakers, and small group training the attendees learned the steps necessary to launch a successful small business.

Thanks to a grant from the Douglas C. Greene Center for Innovation and Entrepreneurship Accelerating Entrepreneurship in the Delta awarded to the Batesville Area Chamber of Commerce, we were able to team up with a great group of area economic development agencies, lenders and other professionals to offer a program that would give our attendees a boost before opening a new business.  With additional funding from the Independence County Economic Development, Inc., Citizens Bank, First Community Bank, Liberty Bank of Arkansas and Merchant & Planters Bank we were able to offer this comprehensive class at no charge and provide valuable resources that would have otherwise been out of our students reach.Operation Jump Start Batesville, AR

The grant allowed the Batesville Area Chamber and ASU SBTDC to offer the six-week program twice during the spring 2013 term.  The first program ran February through March: Operation JumpStart-Take Your Business to the Next Level was aimed at existing businesses ready to learn how to grow their companies.  In all 20 area small businesses attended the program.  The second program ran April through June, Operation JumpStart-First Steps was offered to area entrepreneurs interested in starting a new business.  24 area entrepreneurs were enrolled in that program.

“Small businesses are the backbone of any rural area in Arkansas and providing assistance that can help those existing or start-up companies succeed is critical to a healthy economy. Through a combination of easy to use workbooks provided in the Operation JumpStart program, expert speakers sharing their knowledge in specific functional areas, and market research information provided to each attendee we made sure they had the tools necessary to launch or to grow their dreams.”

The ASU SBTDC, Independence County Economic Development, Inc., and Batesville Area Chamber of Commerce have offered the “Small Business Boot Camp” five times since 2011 with over 150 students, speakers, and professionals involved.  “A special thanks to Independence County Judge Robert Griffin who first proposed the program and for his support.  We are also indebted to the great Operation Jump Start Small Business Training cosponsorsorganizations around the county that have donated time and money to sponsor the event including the Batesville Area Chamber of Operation Jump Start Sponsors Commerce, Independence County Economic Development, Inc., Citizens Bank, First Community Bank, Liberty Bank of Arkansas and Merchant & Planters Bank.  Finally a huge thank you to the Douglas C. Greene Center for Innovation and Entrepreneurship for the grant for the Operation JumpStart: First Steps program along with Southeast Missouri State University, the Delta Leadership Networks and USDA Rural Development programs.”

The next program will be offered in the fall 2013 time frame in Batesville although specific dates have not been set.  For more information about the recent program or plans for future entrepreneurial workshops in Independence County contact Herb Lawrence, Center Director at the ASU Small Business and Technology Development Center (870) 972-3517 or hlawrenc@astate.edu.

Learn more about the ASU SBTDC, our services and assistance programs as well as upcoming small business training at our website: ASU SBTDC and sharpen your competitive edge.


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Capture Your Audience by Curating Entertaining Content

Content Curation with Storify Zombies…Social Media Marketing…and Small Businesses

 

Everyone loves a story, everyone loves to be entertained…and what is more entertaining than Zombies and Social Media?    More marketers are learning that making a strong connection requires that they give the reader good content that is useful to them.  The challenge? most small businesses don’t have the time to be creating good content from scratch on an ongoing basis.  The good news…there are a lot of tools out there that will allow a small business to “curate” other writers content to present with little effort AND…there are free tools to let anyone do just that.

ASU Small Business and Technology Development CenterBy Herb Lawrence, ASU SBTDC Center Director…Fighting Zombies from the Delta to the Ozarks.

Your fans, followers, subscribers and potential customers expect to get good content from businesses today that is useful to them.  The challenge of course is that small business owners are busy…and creating fresh, engaging content can take a lot of time…if you don’t know about free tools (like Storify) that will let you easily curate other writers thoughts on a topic while including your own spin.

Storify is a free curation tool I have been using for several years that easily let’s me research a topic online via google, Facebook, YouTube, Twitter, Flickr, and a host of other online resources.  Then by just a simple “drag and drop” move them into my own story while adding comments of my own.

The good news…Storify is FREE and it is extremely easy to use.  Storify content curation

To demonstrate just how easy it is to curate an article on Storify,I decided in honor of Brad Pitt’s upcoming Zombie apocalypse movie...World War Z... to incorporate two of my favorite things: Zombies and Social Media to ask the question:

“What Do You Think Are The BEST Zombie Movies…Ever?” and see what the online world had to say.

In 15 minutes I had curated articles, tweets, and videos from the top Zombie fanatics online and created my own Best Zombie Movie post to share with my audience.  From start to finish the article below took 20 minutes to curate, add comments, publish and prepare to distribute to my readers…  So scroll down and take a look.

WARNING: Inside the article are several videos, a few of Zombies happily munching on an unfortunate human…  Although there is nothing there that your kids aren’t watching on cable TV… if you are a little squeamish you may want to skip the videos…  If not…read on!


So what did that have to do with online marketing?

  • It created “fresh” content on a topic I wanted to share with my audience that I thought they would value,
  • ZombiesIt was created by “curation” combining information from other writers (giving full attribution) and just adding my own thoughts,
  • It pulled stories from a variety of media sources so that the reader could use the type they liked best (articles, video, tweets, etc.)
  • It was not time-consuming.  Using a free tool such as storify the curation process took less than 15-20 minutes with a visually appealing product to share,
  • Between the unique URL and the embed code created by Storify for that article I can easily share it on my blog, my social media, even email with readers adding fresh content online.

Learn more about how to use Storify here.

A free tool with a very easy to understand process that is outlined in the video.  Go out, sign up for Storify.com and give it a whirl!  You will be surprised how easy it is for anyone to create fresh, engaging content that their readers will be “dying” to read.

While you are signing up at Storify trot on over to my Storify.com channel and “subscribe” so you can get fresh content from the ASU Small Business and Technology Development Center every time we publish.  You will see a variety of stories we have published on social media, entrepreneurship and small business.

Let me know how your curation process goes and be sure to include me on any cool stories you create.


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Integrate QR Codes Into Your Marketing Plan

June 5, 2013
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Tweet Link Offline Marketing to Your Website with Dynamic QR Codes Creating an effective marketing plan today requires you to integrate your offline and your online marketing together in a seamless process.  QR (Quick Response) Codes can be a perfect vehicle to help those offline readers move over to your website or social media sites [...]

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Time Management Tips on Social Media

May 28, 2013
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Tweet Pro Shortcuts To Save Time On Your Social Sites  I found this infographic from Quintly the other day with great tips to save you tons of time while navigating around your social sites. I had never actually thought of social media sites having short-cuts but here they are! by Herb Lawrence, ASU Small Business [...]

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Tips To Engage Your Customers on Social Media

May 23, 2013
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Tweet How To Make Real Connections With Social Media  Today we have a local guest blogger, Juliana Crawley with Goodfella Studios here in Northeast Arkansas.  Juliana is very active in the online marketing community in our area to connect with potential customers for her own business and sharing her expertise with other small businesses in [...]

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Website Design or Content…Is One More Important?

May 5, 2013
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Tweet Balancing Content with Design for an Optimized Website Here at the ASU Small Business and Technology Development Center we have been having a great time over the past few weeks teaching our “Website in a Day with Weebly” workshops around Northeast Arkansas.  Small business owners in Pocahontas, Newport, and Wynne have attended and we [...]

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Website Design Why Color Matters

May 2, 2013
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Tweet The Impact of Color on Website Visitors Over the past month the ASU Small Business and Technology Development Center has been hosting a number of day long, free seminars to help area small businesses develop websites.  Thanks to a grant from ConnectAR with Arkansas Capital Corporation Group, we have been able to offer these at [...]

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Real Life Marketing Lessons from the Professionals

May 1, 2013
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Tweet 10 “Truths” in Marketing Every Small Business Needs to Remember The great folks at KISSmetrics posted this article several weeks ago and I have been meaning to share with our readers interested in getting a “handle” on their marketing messages.  A great short post with truths about what makes your marketing work from 10 [...]

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May Seminars to Sharpen Your Competitive Edge

April 18, 2013
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Tweet Small Business Workshops May 2013 Small Business Workshops to Sharpen Your Competitive Edge – May 2013 Business information and training you can put to work TODAY to grow your Arkansas Small Business to help you Stand out in the crowd! The RIGHT information at the RIGHT time…at the RIGHT PRICE is vital to keep [...]

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Get The Most Out of Your Facebook Posts – What Arkansas Small Businesses Need to Know

April 16, 2013
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Tweet Optimize Your Facebook Posts For Your Small Business Page With so many area businesses jumping on Facebook pages to connect with potential customers it seems like a good time to share some thoughts on how to get the most out of the posts you are throwing up on Facebook.  The “good old days”  when [...]

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